From the catwalk to the supermarket, designers have travelled back to the ancient Aztec civilisation for a heavy dose of inspiration. Beautiful, elegant, fun, playful, bright or black & white – the Aztec theme is adaptable and flexible.
Though we understand a large amount about ancient Aztec belief systems, they’re still deeply mysterious to us. Featuring Aztec symbols, motifs and imagery on their packaging, a host FMCG companies are enriching their brands and joining the ancient narratives of a historical population.
Frontera Tortilla Chips use transparent Aztec illustrations to show a glimpse of the product within. The brand is confident, bold and proud. The illustrations are cartoon-like yet remain sophisticated.
This packaging from the Cool Chile Company proves that it just takes triangles, circles, some bright colours, and a little imagination to create stunning premium design. Though minimalistic, the serpent graphic tells an important story: The Aztecs considered Quetzlcoatl or the ‘Feathered Serpent’ a god who ruled over the second era of Aztec creation. Quetzlcoatl was believed to be the patron of arts and knowledge as well as the first to bring a number of food products to the Aztec people.
Included in the food products Quezacoatl gifted to the Aztecs is cacao. That’s why this chocolate brand takes its affiliation with the Feathered Serpent God one step further than design, to naming. Its packaging further reinforces the versatility of the Aztec theme as rich, natural, earthy tones work alongside bright bursting colour.
Tesco Finest ground coffee uses Aztec symbolism to elevate itself to a premium position on shelf and provide powerful, exotic flavour appeal. Sleek black and silver colours bring premium appeal as bright Aztec illustrations provide character and personality.
Azetc symbols bring the weight of history and provenance to a brand. Hair Salsa humorously depicts Aztec figures with added luscious locks. According to the designer, the bottles are actual used salsa bottles. Great provenance and an encapsulating story but would you want salsa anywhere near your hair?
More chocolate. Simplistic elements combine and interlink to give the impression of detail.