In the competitive mineral water category, every brand is attempting to portray identical visual cues. They all seek to communicate purity, clarity, naturalness and refreshment. Water is water, after all. So the questions is, how do they stand out from one another if they are all saying the same thing? This is where structural and graphic packaging design’s role really comes to prominence. In order to make a splash in this category, brands need something bold, innovative or devastatingly beautiful.
Bluemarlin-designed Isklar is a Norwegian Mineral water taken from the mountain glaciers of Hardanger, Norway. Inspiration for the design was taken from the source itself. Embedded with regional cues, it features an ice cool palette, an elegantly jagged brand marque and a faceted structure the mirrors the prism effect of glaciers. Going above and beyond pure aesthetics, highly complex structural considerations were required to construct the 147 facets of Isklar’s unique bottle.
Our design picked up gold at the 2009 Pentawards, the Grand Prix accolade at the 2008 Water Innovation Awards, and a silver trophy at the 2009 DBA Design Effectiveness Awards.
Boxed Water Is Better
Bold typography and a black and white colour palette give striking standout to this sustainable water brand offering an environmentally friendly alterantive to plastic bottles. About 76% of the box is from a renewable resource, trees.
Beauty Water’s manufacturers claim that it can clear acne. We all know that water is good for the skin in general but that’s a ridiculous claim. Still, great pack.
Diuco, sourced from Patagonia, is a mineral water of high purity and higher design. The fluid structure combines the physical characteristics of water with an expression of natural purity. Nature is simple and unmuddled, so is this design. It even has its own mini-fridge to chill it to perfect tasting temperatue in 15 minutes.
Evian 2005 limited edition bottle The limited edition bottle from one of the world’s most famous mineral water brands is called the “Origine” and is meant to conjure up the icy mountains from which Evian is sourced.
This Spanish mineral water was created to for ‘chic’ retail locations. The graphic design is unlike anything else we’ve seen in the category. Glass bottles and high quality illustrations frame a premium brand with natural beginnings.
A sleek fluid holding shape makes a simple design for this premium Basque mineral water.
The sleek and measured design uses concise symmetrical squares to present information for a water collected from 100,000 year old icebergs that are ‘re-awakened’ in Greenland.
De L’aubierThe graphic design for this French-Canadian maple water is simple and dynamic.
Luso water – LH2OPET bottles that become eye-catching when stacked on shelf.
This brands name comes from the fact that its water flows at a constant 22 degrees celsius. The minimalistic design and elegant lettering bring together a truly premium design. Beautiful but perhaps too gin-like?
Antipodes is a premium New Zealand water brand with a pack design that does justice to the picturesque lanscape from which it’s sourced.
Puria’s structure takes the shape of a circle, nature’s own perfect shape.
Voss is a mineral water with a pack so attractive and ergonomic that thousands of consumers fill it back up with tap water to store in the fridge.
Evian limited edition by Issey Miyake
This feminine design celebrates the very source of life through colourful flower illustrations. Designer Issey Miyake follows in the footsteps of Jean Paul Gautier and Paul Smith, who have also designed limited edition bottles for the French brand.