The demand for less disposable packaging is increasing as consumers become ever more aware of environmental factors. Enter, the tin. 

As collectible rather then disposable packaging, the tin provides a fantastic opportunity for great design using eco-friendly materials. It’s invading all categories of packaging, from tea bags to t-shirts, from watches to wine, and is lingering in consumers’ homes long after its contents have been used. Your tin might be holding pencils, storing souvenirs, or simply looking pretty. Plus if it’s in your home, it’s not in a landfill.

Mini masterpieces
These designs blow all expectations of canned goods out of the water. Mastering beautiful design, their keepsake status elevates these everyday objects into the realms of art.

Williamson Tea

Tea never tasted better. Not sure about the plain grey elephant for Great Britain though.

Licorice

This liquorice in a tin oozes retro appeal.

Posh tinned food

Soup & sauce from Denmark.

Beauty products

Beauty products are often packaged in tins.

Out of the ordinary
Not what you might expect, tins are taking ordinary items into previously unexplored territories. They construct the extraordinary out of the mundane, and all in an eco-friendly way. Pretty perfect, right? The canned watches are a particular favourite of ours.

Artisan Ice Cream

Artisan Ice Cream made extra premium.

T-shirt

The premium alternative to selling t-shirts in tubes.

Watches

Watch packaging. A round pack for a round object.

Wine

Red Wine like you’ve never seen it before.

Twine

How else would you package twine?

Survival cupcakes

Cupcakes made more tasty.

 

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Amidst a set of examples from public service announcements to billboards for budget airlines,
edgy Serbian café, bar & nightclub Wats (Wearetheshit), has an entire brand identity that
completely revolves around foul language.  

watsbar-cover

We love it. Here are 3 reasons why…

Streamlined Design
Wats is kind of a big deal. At least that’s what people infer from the super simple, somehow premiumised picture of a poo that serves as its logo.

Wats T-shirt

You’d have to be throwing one hell of a party to pursuade punters to wear this.

The entire identity is based off the back of a palette of black, white and mint green that keeps it from becoming puerile. It makes for a killer and impossible-to-ignore combination of minimalist style and shock.

Witty & Versatile
The Wats brand stretches effortlessly into new avenues for whipping up brand awareness. Obviously invented with creating cult status in mind, the trendy turd has already been slapped on everything a Wats attendee could possibly want, from coffee cups to pillow cases.

Its design and rock solid tone of voice are shameless yet scintillating. Why? Because they have a sweet hook: witty picture puns with a risqué edge that are accessible enough for anyone to understand.

Wats range

Classic, Contemporary & Upcoming (or Past, Present & Prospective)
In-jokes on branded merchandise have been a marketing scheme for hotspots since the dawn of night time, but Wats’ memorable, ice-cool, irreverent delivery has made it fresh and believable.

Wats party

It’s taken a bold step into the future by becoming an entertainment destination with a personality. This human edge makes Wats not just the bar you spend the night with, but the one you want to stay friends with afterwards.

If you’re interested in some more in-depth research we did into the trend for brands to use bad language, click here. 

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One almost can’t imagine a Patagonia fleeced young fella without a moustache to complement his normcore styling these days. In fact, stop and take a quick look around your studio or the tube, or wherever you may be right now. How many boys-to-men are sporting whiskers? The message is clear – furry lips are cool again.

Not only does the moustache remind us of ‘the good old days’ when commuters rode penny farthings instead of Bradley Wiggins’ training bikes, but it’s just plain funny. Not many things can match a moustache that’s grown beyond the realms of the face taking a twiddly or bushy life of its own.

Humour continues to be a powerful driver that brands can use in attracting consumers. Thus, including a moustache in their packaging is a surefire way for them to do so.

One would be entirely justified to feel that their liberal application to branded packaging is slightly overkill, but we can’t help but love them. And so we dare you to look through the packaging gallery below without cracking a smile.

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As far as moustache inspired packaging design goes, these paint brushes are Mecca.

mr choco styles IIHIH url-1 url-2 url-3 url-4 url-5 url-6 url-7 url

 

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Back in 1938, Nescafé brought instant coffee to the world’s lips for the first time. 76 years later, it is still the instant coffee of choice for the baby boom generation and their jars continue to stock kitchen cupboards all around the globe. As the fifth most valuable food and drink brand and one of the world’s most distributed instant coffee brands, its rich heritage within the category is undeniable. Now the Swiss brand has unveiled a new identity that is set to extend across all its products and collateral globally.

Spot the difference: Nescafé’s original logo sits alongside the new design.

With the increase of global competition from growing companies such as Starbucks, Nescafé now wants to capture the imaginations of a wider demographic and encourage a whole new generation of coffee drinkers to switch the kettle on. The way to do this? A brand refresh and global portfolio alignment.

“Nescafé is our largest single brand and one of the cornerstones of our company,” says Patrice Bula, Nestlé’s Global Head of Marketing. “But we now live in a more globalised, social world and we realised that we needed a more unified, powerful umbrella for a brand like Nescafé – a single personality that could also be expressed differently in each country.”

Nescafé's new logo is designed to resemble a steaming mug of coffee.

Nescafé’s new logo is designed to resemble a steaming mug of coffee.

Designed to look like steam emerging from a brimming cup of coffee, Nescafé’s acute accent is the new star of the show.

Mug

Whilst this isn’t a bad attempt at consolidating global brand communications, it’s not great either. It’s clear that the rounded typography is designed to convey indulgence, but the strong character of the original brand seems to have been lost. And it seems that we’re not the only ones who are unimpressed, we spotted some comments online likening the refresh to a number of well recognised marks.

Print

Air France

Is the new design too similar to the Air France logo or the Twitter bird?

At first glance, the typographical changes to the logo seem as simple as a shift from serif to sans-serif, although the diagram (below) demonstrates the thought that has in fact gone into altering the word mark. While hardly ground-breaking, the alterations made do actively shift the logo’s dynamic. The line encompassing the type maintains brand equity, although its synergy with the accent is questionable. Perhaps the shape comes from the ‘N’, either way it’s confusing.

Logo Construction

The thought processes behind the new design.

Mug Clock

Mexico

It appears as if Nescafé’s refresh has served to make its portfolio and communications more disparate rather than cohesive.

Nescafé’s main aim was to create cohesion across its portfolio, but it certainly isn’t present here. The packaging leaves a lot to be desired. The category is very different to what Nescafé is used to, with a glut of global power brands offering a lot more choice to consumers. It’s a pity that the brand hasn’t leveraged its packaging against the highly ownable ’round/square’ cup.

Is a new logo really enough to create the stand out needed to affect the drastic demographic shift that Nescafé desire?

Packaging

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Summer has arrived. And we all know that when Summer arrives, lemonade does too. 

Lemonade stand

The ultimate thirst-quenching beverage, lemonade draws many associations from kids selling it to their neighbours in their front yards to summertime relaxation.Below are a few refreshing examples of brands who have bought these occasions to life through packaging. 

Kids in America
These designs embrace America’s nostalgia of children’s homemade lemonade stands and carry memories of long afternoons spent in the sunshine trying to make a couple dollars.

Kids 1Kids 6Kids 2

Modernising tradition
These brands take lemonade to newer, fresher places. Vector graphics are commonplace, giving the bottles a clean, crisp finish and propelling this citrus beverage into the 21st century.

Graphics 3Graphics 8Graphics 7Graphics 1

 

Less is more
Offering minimal distraction, these brands let the lemonade do the talking. So we will too.

PrintMinimalism 5Minimalism 3Minimalism 4Minimalism 1

 

Limonata
In a totally different direction, the Europeans take lemonade to much more adult but no less fun place with illustrations of vintage pin-up girls give ‘limonata’ a sexy sophistication.

Limonata 2Limonata 1

 

Natural goodness
These lemonade brands are keen to make sure their natural ingredients take centre stage. Fresh, bright illustrations certainly ensure that fruity goodness becomes the star of the show, with product descriptions playing only a secondary role.

Natural 1Natural 3Natural 2Graphics 6

 

Hard lemonade
In 1999, Mike (real name Antony von Mandl) grabbed hold of lemonade and decided to give it an alcoholic kick. Many have followed suit since and they’re now an everyday occurrence on supermarket shelves. Keep your eyes peeled though: there’s not a whole lot to indicate that these are strictly for grown-ups.

Alcohol 2Alcohol 1Alcohol 3

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The day will be most memorable in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be solemnized with pomp and parade, bonfires and illuminations from one end of this continent to the other, from this time forward forever more” – Adams, J. (1776)

It’s the biggest day in the American calendar and, as declared by John Adams in 1776, fireworks are an essential part of the celebration. But how do you sell this oxymoron of dangerous fun? Firework packaging is contradiction on a stick (quite literally sometimes) with bright colours and thrilling names sitting alongside huge safety warnings and grave danger of death notices. Getting the equilibrium right can be a tricky task, but is essential to success.

Here we take a look at how it’s been tackled over the years in a tribute to Americans everywhere. Happy 4th July!

Opener

Turning back time
Brightly coloured illustrations and geometric shapes.Vintage 11 Vintage 13Vintage 15

21st century entertainment
Fireworks need to get bigger and better every year in order to keep people interested, and the same goes for their packaging. Modern designs are increasingly minimal. Modern 7Modern 2Modern 5

Horror stories
Rollercoasters to hell. Space aliens. Volcanic eruptions. Bring it on.

Horror 1Horror 2Horror 3

Go hard or go home
They may not come in the prettiest packaging, but these fireworks embody America’s bold confidence, taking sparklers and roman candles to the extreme.

All out 2All out 1

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Stop Using Feminism As Your Marketing Strategy

Pantene’s ‘Not Sorry’ campaign is memorable and daring, but it completely missed the mark for the female empowerment trend. Marketing commentators everywhere from feminist blogs to Time to The Telegraph have called it out as ‘garbage’.

Pantene’s attempt to grab a seat on the female empowerment train next to Dove and The Body Shop is a flat out failure. Where did it go wrong?

Misinterpreting The Trend

Empowerment is about knowing your worth and not apologising for who you are. ‘Not Sorry’ ought to have been right on the money.

But being told what to say isn’t empowering. Especially when the person putting words in your mouth is a shampoo.

Pantene has inadvertently intercepted itself by adding ‘saying sorry’ to the list of things for women to feel bad about. As a result, it comes off looking more like an oppressor than an activist.

Bad Brand Direction

When Dove created the trend with the ‘Campaign For Real Beauty’, their existing equity of gentleness and care helped to make the message sound authentic.

But Pantene is known for its synergy of beauty with technology. A typical campaign depicts a terrifyingly beautiful woman tying knots in her hair…

Pantene

…or casually setting it on fire.

This powerful and intimidating image could have been a great basis for a female empowerment campaign. Unfortunately, Pantene abandoned smart, sexy, Amazonians for everyday obnoxiousness.

Pointing The Finger

Dove’s campaign was moving because it was universal. Everyone was invited to appreciate the real beauty of women.

Everyone knows the answer to this one.

Everyone knows the answer to this one.

Pantene’s ad made men the enemy by showing them as absent, blinkered and unemotional. This was not the way to appeal to women who love the men in their lives. No one wants to see their loved ones vilified on TV, especially in the name of hair care.

Broken Record Positioning

The empowerment trend took off because it represented an important shift that made women feeling good a priority over looking good.

But that was 10 years ago. Today, instead of being refreshing, it’s formulaic and predictable. Worse, the constant refrain of ‘you’re okay, really!’ has become more than passé. It’s patronising. It’s time to stop telling women that they’re okay and just start acting like they are.

www.bluemarlinbd.com

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